if you want to build a successful personal training business while helping as many people as possible, sign up below to receive updates.

This mentorship is for:

Trainers in their first 0-24 months in the industry OR Anyone looking to refine their craft, reach more clients, and have more flexibility with their schedule.

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  • Learn how to assess clients, generate leads, referrals, and increase conversion (sell) without feeling slimy.

  • learn How to communicate effectively. one of the most glaring discrepancies between seasoned and novice trainers is in how effectively they communicate with clients, leads, and their audience. Learn how to be someone who can communicate clearly, concisely, and make all your engagements more impactful.

  • learn how to create content that you enjoy making and that resonates with your followers.

  • learn how to drive the best results possible whether you train clients in-person, online, on zoom/video, or otherwise.

  • learn how to implement a hybrid model that will allow you to train your clients from anywhere.

  • learn How to program for any client, with any equipment.



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  • Small learning cohorts that allow for hyper-specific instruction related to you and your exact business.

  • Learn directly from coach Danny and other expert trainers with years of experience and success in the industry.

  • Get specific help with your questions and business (no-cookie cutter advice).

  • No one-size-fits-all plan. whatever you want your business to look like (in-person, online, hybrid) will be what you are allowed to focus on.


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  • Certification tiered ranker: If there is one thing coaches are willing to invest in, it’s their education. But choosing between certifications, seminars and educators is tough. We make it easy. Danny and his team have taken dozens of courses, seminars, and certifications, and have ranked them across a tiered list for value, applicability, learning experience, and more.

  • Book-list: Stop buying books that you never read. This is a curse for any ambitious entrepreneur, especially trainers. Cut through the noise with a list of the 26 best books for any personal trainer/coach.

  • Get customized continuing education guidance: Do you know the population(s) you want to work with, but aren’t sure what direction to take your continuing education. Get specific help identifying certifications, courses, and mentorships that will help you connect better with your niche.

  • Free Programs: All members of the training mentorship get access to all of coach danny’s programs. Trainers often put their own fitness & programming last, and we can’t have that. Learn by doing and have always have a workout ready to execute, no matter how many clients you have, your health, fitness, and performance are important.

  • Expected release date: Spring/Summer 2021.

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